The Nigeria Professional Football League (NPFL) has entered into long-term commercial rights joint venture partnership with UK-based REDSTRIKE.
According the NPFL statement, Redstrike agreed to acquire these rights from the LMC/NPFL and the clubs for NPFL Marketing.
Under the agreement, NPFL Marketing will be streaming live matches every week of the season through its own Platform “NPFL.tv” as well as distributing and broadcasting through other media channels.
LMC chairman, Shehu Dikko added in a statement, “We’re delighted to enter into our strategic partnership with Redstrike. Their global football expertise is clear, their commercial credentials impressive and Redstrike’s technical ability to deliver NPFL.tv is extremely exciting.”
On their part, Mike Farnan, Global CEO of Redstrike noted that, the “partnership with the NPFL is 100% in line with Redstrike’s mission of investing in emerging markets and rights with unfulfilled potentials. The NPFL is exactly that with turbo boosters.”